Growing Your Nature-Based Business Series
Brand-Building
Finding Your Unique Voice, Audience, and Path as a Nature-Based Practitioner
November 2, 9, & 16, 2026
7:00 pm — 8:30 pm ET
ONline
A three-part live online workshop designed to help you clarify what makes your work unique, identify who you most want to serve, and communicate the value of what you offer.
You feel called to share meaningful work in the world.
But turning that calling into a clear, sustainable practice can bring up a lot of questions.
What makes my work unique?
Who am I best equipped to serve?
How do I talk about what I do in a way that feels authentic to me?
And how do I communicate the value of my work so the right people understand how I can support them?
If you're a forest therapy guide, forest bathing guide, or other nature-based practitioner asking these questions, this workshop is designed to help you begin finding your answers.
Build a practice That REflects Who You are
This three-part, live online workshop is designed to help you clarify what makes your work unique, identify who you most want to serve, and develop authentic messaging that reflects who you are and the impact you hope to create.
Through guided reflection, peer discussion, and practical exercises, you'll develop a Practice Identity Map to serve as a foundation for growing a clear, authentic, and sustainable business.
Depending on your individual goals and progress, your Practice Identity Map may include:
Personal mission and core values
Unique Value Statement
Target audience(s)
Positioning statement and key messages
Professional bio
Elevator pitch
90-day action plan
You'll leave with a solid foundation you can use to make decisions, talk about your work with greater confidence, and take meaningful next steps toward growing your practice.
WORkSHOP Details
This three-part workshop is designed for forest therapy guides, forest bathing guides, and other nature-based practitioners who want greater clarity and direction in building their nature-based practice.
Session One: November 2 | 7:00–8:30 pm ET
Session Two: November 9 | 7:00–8:30 pm ET
Session Three: November 16 | 7:00–8:30 pm ET
Location: Live on Zoom
Between Sessions: Plan to spend approximately 1–2 hours completing reflection exercises and working with supporting materials.
Because your journey is unique, the workshop is designed to honor different experiences, learning styles, and stages of practice. The worksheets and resources are intended to become living documents that you can revisit and refine as you continue growing your nature-based business.
Meet Your GUIDE
Shawn Ramsey is a Certified Forest Therapy Guide and Mindset Coach based in North Carolina, dedicated to helping others cultivate a deeper connection with the natural world, oneself, and one another.
Shawn’s coaching approach integrates evidence-based practices from Positive Psychology, Mindfulness-Based Stress Reduction, and Positive Intelligence to help clients develop resilience, clarity, and authentic confidence. She has shared her expertise through coaching roles at The University of North Carolina Kenan-Flagler Business School and Duke University, as well as in private coaching engagements.
Through her forest therapy practice, Shawn guides participants in immersive, nature-connected experiences that foster relaxation, awareness, and renewal. She also leads workshops and retreats designed to deepen self-discovery and strengthen our relationship with the natural world—a relationship she believes is vital to our physical, emotional, and spiritual well-being.
Pulling from her background in entrepreneurship, marketing, and coaching, Shawn has cultivated partnerships with organizations such as the JC Raulston Arboretum, the North Carolina Botanical Garden, and numerous community and corporate partners to expand access to nature-based mindfulness experiences.
Growing Your Nature-Based Business
This is the first workshop in our new Growing Your Nature-Based Business series, created to support forest therapy guides and other nature-based practitioners in building thriving, sustainable practices.
Future workshops will explore strategic partnerships, business development, and other practical topics to support you as you grow your nature-based business.
Reserve Your Spot
Join us for this three-part workshop to clarify what makes your work unique, identify the people you most want to serve, and build a strong foundation for growing an authentic and sustainable nature-based practice.
Tuition: $149 USD
Space is limited. Register today to join this training.